Executive Partners In Technology, Growth And Delivery

We are not just software architects - we're seasoned builders, operators, and executives who know how to scale, lead, and deliver.

With 75+ years of combined experience, multiple successful exits, and hands-on operational expertise, we help tech leaders navigate challenges and accelerate results. No juniors. No ramp-up. No surprises.

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When Progress Matters, You Need More Than Advice

When critical projects stall, you don't need consultants - you need executive operators who think like founders, build like veterans, and deliver like owners.

  • No Onboarding Overhead: We've led teams, shipped products, and built companies. We plug in seamlessly, get context fast, and start delivering from day one.
  • Execution Where It Counts: We join as senior operators, not spectators - No theories or endless slides. We diagnose quickly and execute even faster.
  • Closing Gaps Instantly: From scaling challenges to system bottlenecks, we jump straight into the codebase, architecture, or product roadmap - no fluff, no hand-holding.

Why CoreFix?

Executive-Only Team

We're not an agency, and we don't send juniors. Every engagement is led by seasoned founders, CTOs, CFOs, and operating executives with proven exit experience and board-level impact.

Action Over Advice

We don't just spot issues - we fix them alongside your team. Whether it's tech debt, product roadmap confusion, or operational scaling. Real progress, real results.

From Firmware to Boardrooms

We solve hard problems across the stack - from embedded systems and real-time architectures to GTM planning, compliance, and operational strategy. We bring a full founder toolkit to every challenge.

Flexible Engagement

Drop us into sprints, crises, or strategic pivots. We deliver fast, and we're open to deeper, equity-driven collaborations when missions align- because when we believe in the mission, we go all in.

Domain of expertise

1

Technology

  • Full-Stack Engineering
  • Embedded Systems & IoT
  • Infrastructure & Cloud
  • DevOps, AI & Cybersecurity
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2

Business

  • Acceleration Units for High-Pressure Delivery
  • Business Planning & Execution
  • Product Enablement & Go-to-Market Readiness
  • Technology-to-Business Alignment & Monetization
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3

HR

  • Talent Strategy & Hiring Frameworks
  • Org Design & Team Structuring
  • Retention & Performance Systems
  • Leadership Development & Scaling Culture
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4

Finance

  • Financial Modeling & Forecasting
  • Budgeting for Growth and Risk
  • Fundraising Strategy & Investor Readiness
  • Financial Operations & Controls
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Process Overview

Rapid Scoping

We assess the situation, define the real problem, and propose a clear plan with flexible pricing. No fluff, no discovery theater.

Hands-On Execution

We get to work - embedded, focused, and hands-on. Clear communication, steady progress, and minimal demands on your team to move things forward.

Handoff + Backup

Clean handover. And when you need us again - for reviews, emergencies, or strategy - we're already up to speed.

Meet Our Executive Team

Elad Zucker - Managing partner at CoreFix

Elad Zucker

Managing partner

LEGO architect by night, gadget junkie by day, and never misses a session.

Graduate of Mamram, IDF elite software unit. Previously Co-Founder and CEO of Herolo, where he scaled the company from 2 to 150 employees in four years, leading to a $50M acquisition by Abra. Post-acquisition, led Abra's web & mobile division for 3.5 years. With deep expertise in enterprise technology, product strategy, and sales execution, he also held key R&D and leadership roles at Onigma (acquired by McAfee), McAfee, and Voltaire.

Kobi Friedman - Partner at CoreFix

Kobi Friedman

Partner

Cold plunge enthusiast, Seinfeld quote machine, and a lifelong Maccabi Haifa fan.

Served as a Combat Communications Officer in the IDF. Former COO at MCE Systems (mobile device lifecycle platform) for 15 years, a key partner in scaling the bootstrapped company to a $200M valuation. Board member at MCE Systems and Libra Insurance.

Almog Ben-Harosh - Partner at CoreFix

Almog Ben-Harosh

Partner

Surfer, sea lover, and drummer in a band - rhythm in life and in code.

Alumni of 8200, IDF cyber intelligence. Co-Founder and Previously CTO of MCE Systems, a leading provider of digital device lifecycle management solutions, for 20 years. Played a key role in scaling the bootstrapped company to a $200M valuation, leading technology, product strategy, sales enablement, and go-to-market execution. Serves on the board of MCE Systems as a major shareholder.

Ready to elevate your team with senior architects?

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